Periyar Maniammai Institute of Science & Technology

Learning Path

Non-Linear: Random Order

About the Course

This course helps you gain a deeper understanding of the challenges and trends facing global business leaders today. A globalized economy continues to grow and the requirement for leaders of the future who understand international business contexts continues to rise. This course aims to introduce students to international business. As a student, you will learn the tools, techniques and concepts needed to analyze and understand international business. As a result, you will have a better understanding of how companies and countries can thrive in today's global market. By learning how to conceptually address difficulties in international business in this course, you will improve the capacity to analyze and critically evaluate global business challenges with fresh ideas and solutions. This certification course can be completed in 65 hours. You will receive a series of assessments at the end of each module to help you improve your learning. After passing the final assessment, you will receive a certification in international business management.

Course Study Materials

Module 1 : Introduction to International Business

1.1 The Concept and Process of Globalization
1.2 Importance of International Business
1.3 Advantages of International Business
1.4 Factors Causing Globalization of Business
1.5 Evolution and Development of International Business
Introduction to International Business 5 Questions

Module 2 : International Marketing in Business

2.1 International Market Research
2.2 Entering International Markets
2.3 Branding on the International Market
2.4 Product Strategies in International Market
2.5 Pricing for International Markets
2.6 Export and Import Documentation Procedure
2.7 FAS, EX SHIP & Arrival Contracts
2.8 EX Works & EX Store Contracts, SALE OF A CARGO & EX- QUAY Contracts
2.9 Export and Import Documentation Procedure
International Marketing in Business 10 Questions

Module 3 : Communication and Negotiation Skills

3.1 Principles of Effective Workplace Communication
3.2 Communication Strategy, Strategic Planning & Campaigns
3.3 Verbal and Non-Verbal Communication
3.4 Consumer Relations & Investor Relations
3.5 Business Networking
3.6 Negotiation Skills
3.7 Conflict Management
Conflict Management - Assessment 5 Questions

Module 4 : Decision-Making Skills in Global Markets

4.1 Why Decision-Making Plays a Major Role in Global Business Market?
4.2 Decision-Making Fundamentals
4.3 Effective Decision-Making
Decision-Making Skills in Global Markets 5 Questions

Module 5 : Managing People in Global Markets

5.1 The Psychology of Leadership
5.2 Understanding Management and Leadership Styles
5.3 International Human Resource Selection Procedures
5.4 Cross-cultural Negotiations
Managing People in Global Markets 5 Questions

Module 6 : Global Trade Law & Legal Issues of International Trade

6.1 Aspects of International Trade
6.2 Risk Analysis in International Trade
6.3 International Trade Rules
6.4 Patents, Copyrights, Trademarks and Trade Names
6.5 Contract Enforcement
Global Trade Law & Legal Issues of International Trade 5 Questions

Module 7 : International Financial Transactions

7.1 Capital Management
7.2 The Role of GATT/WTO
7.3 Financing with International Bonds, Equity and Hybrids
7.4 Foreign Exchange Risk Management
7.5 Swap Financing Techniques
7.6 International Portfolio Management
International Financial Transactions 5 Questions

Module 8 : International Strategic Management

8.1 Introduction to Strategic Management
8.2 Strategic Options, Choice and Implementation
8.3 Global Market Entry Strategies
International Strategic Management 5 Questions

Module 9 : Political Risks

9.1 Classifications of Political Risks
9.2 How To Manage Political Risks?
Political Risks 5 Questions

Module 10 : Global Logistics Management

10.1 International Transport
10.2 Objectives of International Logistics
10.3 Inventory Control and Warehousing
10.4 Inventory Management
10.5 Scope of International Logistics
Global Logistics Management 5 Questions

Module 11 : Growth of International Business

11.1 Saturation of Domestic Markets
11.2 Opportunities in Foreign Markets
11.3 Increased Demands
11.4 Lower Transportation Costs
11.5 Technological Advancements
11.6 Global Competition
Growth of International Business 5 Questions

Module 12 : Market Entry Modes for International Businesses

12.1 Exporting Modes
12.2 Contractual Modes
12.3 Investment Modes
12.4 Entry Mode Choice
Market Entry Modes for International Businesses 5 Questions

Module 13 : Challenges in International Business Management

13.1 Types of challenges in global market
13.2 How to Manage These Challenges
Challenges in International Business Management 5 Questions

Final Assesment

Final Assesment 20 Questions

The certificate issued for the Course will have the student's Name, Photograph, Course Title, Certificate number, Date of course completion and the name(s) and logo(s) of the Certifying Bodies. Only the e-certificate will be made available. No Hard copies. The certificates issued by uLektz Learning Solutions Pvt. Ltd. can be e-verifiable at www.ulektzskills.com/verify.

Students are required to take online assessments with eProctoring.
Students will be assessed both at the end of each module and at the end of the Course.
Students scoring a minimum of 50% in the assessments are considered for Certifications